Lucas Did His Homework — and the Results Speak for Themselves

Lucas, a multi-club owner with Anytime Fitness, knows what drives member engagement. Six years ago, he purchased his first Booty Builder machine and quickly saw how popular it became among members.

Recently, he decided to take things further by installing a Booty Builder Training Zone in one of his clubs. To truly measure its impact, he paused all marketing for two months prior to installation. The zone was set up two weeks before September, giving members a chance to see and try it before tracking results for the full month of September.

The outcome was undeniable:

• 69 new members (73% girls) in September — which was a 72% increase compared to September 2024, when there was actual advertising.
• 5% decrease in member cancellations for the same period.

Booty Builder has proven itself as a powerful membership driver and retainer. Members love filming and sharing their Booty Builder workouts on social media, and when others see it, they want to be part of it by joining the club.